Tim Kenney

Building a Case for Brand Identity

The key to creative and effective branding of any program, product, service or institution is finding the right positioning—to drive the advertising and other marketing tools. It doesn’t have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers"—“You are what you appear to be." This position, or ‘brand’ is really an identity (not in your mind but in your... (posted by Tim 5 years 56 days ago.)

Consumer Purchase Decision Making Process

There is more to making a purchase than just making the purchase itself. All consumers go through several decision steps when making any kind of purchase, whether large or small. This chart outlines the state of mind of the consumer from unawareness of the offering all the way down to when consumers become strong advocates for the offering (word of mouth). It also shows how... (posted by Tim 5 years 60 days ago.)